Discovery Phase

Every great product starts with the same question:
"Are we building the right thing?"

Most companies skip that question entirely, jumping straight into design, development, and deadlines. Six months later, they're rebuilding everything from scratch.
Get a Free $10K Discovery
Deadline: March 31 — Spots are limited

Here's a story you might recognize.

Your mobile traffic is growing — but somewhere between "add to cart" and "thank you for your order," people are disappearing.
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That new feature everyone agreed was critical six months ago?

It's still in the backlog. Waiting for alignment. Just waiting.
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And somewhere in the background, a quiet voice keeps asking: "Is our platform actually built for where we're going?"

This is exactly the kind of problem Discovery was made for.

Some of the best transformations start with a vision.

BeautySociety had one: be at the forefront of beauty and wellness in the digital age.

Give their advisors the tools to truly connect with customers. Build an experience worthy of the brand they were becoming.

So before we built anything, we discovered. We asked the hard questions. We mapped the gaps. We understood who was actually using the product and what they needed it to do.
Then we build
  • AI-powered skin analysis
  • Virtual try-on experiences
  • A seamless mobile checkout built for real advisor workflows
  • A brand identity that finally matched the product underneath it
The Result?
  • 15,000 app downloads in the first week
  • 52% cart-to-order conversion rate
  • 5.0 rating in the App Store
  • 10/10 advisor satisfaction

SHIFT is trusted by

Here's what we uncover together

Who we're building for
User research focused on real behaviors, needs, and pain points. We cut through assumptions to understand who your users are and what truly matters to them.
What we're up against
A clear picture of business goals, technical limits, timelines, and market realities. We identify constraints early so decisions are grounded and realistic.
What the data says
Data-driven analysis that replaces assumptions with facts. We use qualitative and quantitative insights to validate ideas and guide confident decisions.
Where everyone stands
Collaborative workshops that align stakeholders around goals, risks, and priorities. We create shared clarity before development begins.
Where we're going
A focused roadmap with strategy, priorities, and success metrics. Everyone understands the direction, what success looks like, and how progress is measured.

Apply for Your Free $10K Discovery Phase

Our team reviews your submission within 24-48 hours.
We'll tell you honestly if we think we're the right fit.
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If your company gets selected, we'll schedule a strategy call to align on your goals, constraints, and what success actually looks like. Then we kick off into Discovery - architecture, strategy, user research, roadmap, prototypes, the full picture.

So you build with clarity.  Because every great product starts with the same question: "Are we building the right thing?"
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